Getting the Web : understanding the nature and meaning of the Internet

Information access has become democratic and global, generating deep structural shifts in the way people communicate and do business. This probing analysis of those shifts will appeal to anyone whose mission, business, or joy in life involves communication or exchange. Thoughtful essays explain how the Internet fits into the written tradition, how images convey complex information, how the Web can enable laypeople to become radio and video broadcasters, how open standards provide a way for people to interact co-operatively, and what happens when traditional barriers to commerce and communication are eliminated and intellectual capital flowers.

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The Internet is the technology that offers a forum for communication and exchange with potentially anyone on planet Earth. The Internet may be described as the "telephone company" for computers and computer networks. There are many books that explain the how of the Internet. This book is about the what: what is the Internet and what is the Web? Overall, Follman gives readers as clear an understanding of the what of the Internet and the Web as is possible so that they may use it to its best advantage. Also, readers will be able to enter the civic debate on where the Web is going and how best to realize its full potential. Part 1 describes the exchange of words, pictures, sounds, and video by putting them into files and moving them across the Internet. Part 2 explores why the Internet is the way it is: how computers and networks have shaped the nature of the Internet, describing issues such as search engines and bandwidth. The final part discusses the ways in which the Internet shapes communication, information exchange, and individuals. For general readers, lower-division undergraduates, professionals, and two-year technical program students. J. Kushner James Madison University

The Big Picture	p. 13
Looking at What, Not How	p. 14
Structure of the Book	p. 16
Part I The Telephone Company for Computers	p. 21
Computers	p. 22
The Telephone Network	p. 27
Clients and Servers	p. 27
Summary: The Telephone Company for Computers	p. 30
Files	p. 32
Signals	p. 32
Suck It and See	p. 33
Files of Words	p. 35
Visualizing Discourse	p. 36
A Changing Relationship with Text
Mesopotamia dot COM	p. 37
The Solitary Reader	p. 39
The Logic of the Book	p. 40
The Flavor of Text on the Internet
Hypertext--Connection Made Manifest	p. 42
Breaking Down Barriers	p. 43
What We Were After All Along?	p. 43
Files of Pictures	p. 45
Image File Guts-Pictures as 0s and 1s	p. 46
Pictures are Cool	p. 47
Visual Knowledge	p. 48
Photographs	p. 49
Art	p. 50
Files of Sound and Motion	p. 52
Sound as 0s and 1s	p. 52
Streaming Audio	p. 53
MP3	p. 54
Internet Radio	p. 56
Broadcasting Internet Radio	p. 58
Video on the Web	p. 59
Files of Logic	p. 61
Smart Servers	p. 62
Smart Servers-Business to Business	p. 65
Smart Clients	p. 66
Downloading Programs	p. 66
The Telephone Company for Computers	p. 67
Part II Open Standards	p. 71
Standards and Communication	p. 71
File Types	p. 72
File Standards	p. 73
Standards and the Birth of the Web	p. 73
Standards Today	p. 74
Open Standards	p. 75
Open vs. Proprietary Standards	p. 76
Open Standards and Growth	p. 77
The Power of Cooperation	p. 78
Searching the Web	p. 80
Push vs. Pull	p. 82
Catalogs, Search Engines, and Portals	p. 83
Mechanizing Meaning	p. 85
Metadata	p. 86
Sort of Meta	p. 87
Real Metadata	p. 88
Bandwidth and the World Wide Wait	p. 91
The Local Loop	p. 92
The Internet	p. 95
The Internet Service Provider (ISP)	p. 96
Traffic on the Internet	p. 96
Bandwidth	p. 97
Speeding up the Internet Network	p. 99
Speeding Up the Local Loop	p. 100
In the Interim	p. 101
Speed in Both Directions	p. 102
Broadband Solutions
Asymmetric Digital Subscriber Line (ADSL) and the Poor, Deaf Phone Company	p. 103
Cable TV	p. 105
Fiber Optics	p. 106
Wireless Options	p. 106
Accessibility Issues	p. 107
Cost and Convergence	p. 108
Why Bandwidth Matters	p. 108
Content and Connection	p. 111
Bundling	p. 111
Bundling in a Broadband World	p. 112
Bundling Access and ISPs	p. 113
Public Networks Connect	p. 115
Content, Connection and Convergence	p. 115
History Repeats Itself	p. 116
The Pricing Issue	p. 117
The Infrastructure Challenge	p. 118
Part III Individuals in Conversation	p. 121
Communication and Exchange	p. 121
The Power of Publishing	p. 123
The Power To Exchange	p. 124
The Creator's Tool of Choice	p. 124
Using Files for Communication and Exchange	p. 125
Visualizing Discourse	p. 127
Internet Time	p. 128
Discourse and the Shaping of Content	p. 129
Sharing and Amplifying Intellectual Capital	p. 130
Formation of Community	p. 132
Conveying Presence	p. 133
Reaching the Niche Audience	p. 134
A Small Corner of Cyberspace	p. 135
Victorian Email	p. 135
Enhancing Physical Communities	p. 136
The Virtual Corporation	p. 137
The Community that Created the Internet	p. 138
Doing Good and Showing Off	p. 138
Open Source	p. 139
Transparency and Complexity	p. 140
Cyberspace is Earth	p. 141
Conversations Driving Change	p. 143
The Free Flow of Information	p. 144
Access Changes Structure	p. 145
Everyone's an Operator	p. 147
The Price in the Marketplace	p. 147
The Marketplace Itself	p. 148
A Market of One	p. 149
An Outbreak of Sanity	p. 151
Illumination and Formalization	p. 152
Transparency	p. 153
Epiphanies of Context	p. 155
Welcome to the Renaissance	p. 157
Glossary	p. 161
Bibliography	p. 167
Index	p. 169

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