《图书馆杂志》(Library Journal )书评

This is the book for folks who have a business, understand computers and the Internet, and are trying to figure out how most effectively to undertake E-commerce. The Heatheringtons discuss what kinds of businesses work best on the net; how to obtain domain names, electronic copyrights, and trademarks; how to design effective web communication; and Internet marketing strategies. There is little technical information other than a chapter on Microsoft's Frontpage program, which is available as a 45-day trial version on the CD-ROM. A good book for those who find Nelson's book (below) too basic. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.