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摘要
摘要
How good is your library's Website? Unless you're the librarian who set them up, online library services can be hard to navigate. In fact, many users give up in frustration without ever finding what they're looking for. Nowadays, many of the search and retrieval services that previously were database-driven are now Web-based and part of the library's official Website. So as libraries increasingly use the Web to deliver both in-house and remote services online, it is critical that their sites are engaging, easy to navigate, and created with the end user - the library customer - in mind. This soup to nuts guide will help beginners and experts alike to determine, in a systematic way, how well their Websites are performing for their customers. Applying the best practices of usability testing, you will learn how to gauge: How easy it is for new users to learn how to navigate and use the site; How easy it is for trained users to interact with it; How effective the site is in pointing users to the information they're looking for; Whether or not users are motivated to use the technology The expert author team walks you through not only the process of performing usability testing, but also creating allies among decision-makers to support testing, revisions inspired by collected data, and cost management. For all types of libraries, this step-by-step manual is a sure-fire tool for creating a winning Website for savvy library customers.
评论 (3)
《学校图书馆杂志》(School Library Journal)书评
This brief book confines itself to a topic that is becoming more and more important to libraries: Web-site design, its ease of navigation, and requirements for maintenance. Usability testing, originally a marketing term, is used here when the effectiveness and user satisfaction of a site are being evaluated. Four goals are explored in improving library sites: usefulness, effectiveness, learnability, and user satisfaction. The authors feel that such testing should not be considered optional, but necessary facets of Web developmental stages. Steps for recruitment of a testing team, development of sample questions and tasks, and evaluation of results are included. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
《书目》(Booklist)书评
The premise behind usability testing is that a good library Web site interface is one where 70 percent of users will successfully perform a specific set of searches designed by the testers. With this in mind the writers have produced a clearly written, elaborate step-by-step process to plan, conduct, and respond to the findings of usability tests. If librarians accept the premise, they will probably also use the suggested process. Thoughtful design of a Web site would negate the need for elaborate assessment of this kind. One should question both the premise and the high cost of a book which would have more appropriately been a journal article. --Linda Scarth
《图书馆杂志》(Library Journal )书评
Now that your web site is up and accessible from anywhere, do you know if your patrons are finding what they need? The "webmistress" may think so, but the public service librarians may know otherwise. Usability testing may help you provide proof (if you need it) that the navigation links on your site are confusing to all except the librarians. As library web sites become more intricate, usability testing can be an option for improving online service. Norlin, a University of Arizona-Tucson librarian who served on the university's "Access 2000" project that redesigned the school's site with usability testing, and Winters, a Ph.D. candidate at Florida State University's School of Information Studies, have not written an in-depth book on good library web design (see Kristin L. Garlock's Designing Web Interfaces to Library Services and Resources, Professional Media, LJ 5/1/99). Rather, they give basic information on usability testing, web design guidelines, how to involve colleagues and users to bring about change, pre-assessment and planning, preparing and evaluating the usability test itself, and examples of tests. The authors sometimes state the obvious: "a `good' web site is one that can be used with relative ease by the end user whereas a `bad' web site is one that is not easy to use." Their chapter on "Buy-in," a management technique, is a bit overwrought and is only pertinent to usability testing depending on your situation. A test example includes a link to a web page that is "under construction." Why test an incomplete web site for usability? These faults aside, and although expensive for its small size, this book contains useful information for those who want to begin exploring usability testing for their library web site. Robert L. Battenfeld, Long Island Univ.-Southampton Coll. Lib., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
目录
Figures | p. v |
Preface | p. vii |
Acknowledgments | p. ix |
1 Foundations of Usability Testing | p. 1 |
2 Web Design Guidelines | p. 10 |
3 Getting Buy-in | p. 18 |
4 Preassessment and Planning | p. 24 |
5 Preparing and Evaluating the Usability Test | p. 31 |
6 Usability Testing Example | p. 49 |
Additional Readings | p. 65 |
Index | p. 67 |