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摘要
摘要
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
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Globalization impacts many facets of business communications, and cross-cultural communications present a host of challenges within the millennial landscape. Corporate, not-for-profit, and governmental agencies must constantly adapt to rapidly changing global environments. This volume reviews the status of the public relations (PR) profession on a worldwide scale. In this new edition, contributions from more than 62 researchers, representing 35 countries and 6 continents, examine the global impact of PR. (Libraries owning the 2003 edition of this work should note that there are 20 new chapters in this revised publication.) The book's sections are organized by continent, and within each section are chapters on individual countries. Public relations activities in each region are reviewed in detail and are followed up by first-person accounts of how the sociocultural environment of that particular region or country has influenced PR practices. References following the chapters are well organized and current. Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable. Summing Up: Highly recommended. Lower-division undergraduate through professional collections. A. Todman St. John's University (NY)
目录
Contributors |
ForewordMr. Koichiro Matsuura |
Preface |
IntroductionKrishnamurthy Sriramesh |
Section 1 Global Public Relations: Conceptual Framework |
1 A Theoretical Framework for Global Public Relations Research and PracticeKrishnamurthy Sriramesh and Dejan Vercic |
2 Political Economy and Public RelationsSandra Duhe and Krishnamurthy Sriramesh |
3 Culture and Public RelationsKrishnamurthy Sriramesh |
4 The Mass Media and Public RelationsKrishnamurthy Sriramesh and Dejan Vercic |
5 Activism and Public RelationsJeong-Nam and Krishnamurthy Sriramesh |
Section 2 Asia and Australasia |
6 Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focusJudy Motion and Shirley Leitch and Simon Cliffe |
7 An Overview of Public Relations in Japan and the "Self-Correction" ConceptTakashi Inoue |
8 Professionalism and Diversification: The Evolution of Public Relations in South KoreaYungwook Kim |
9 Becoming professionals: A portrait of public relations in SingaporeConstance Chay-Nemeth |
10 Public Relations in Mainland China: An Adolescent with growing painsNi Chen and Hugh Culbertson |
11 Sharing the Transformation: Public Relations and the UAE Come of AgeBadran Badran and Judy Turk and Timothy Walters |
Public Relations in Palestine: Inside and OutRhonda Zaharna and Jane Masri |
13 The Israeli Public Relations Experience: Nation building and Professional ValuesMargalit Toledano and David McKie |
Section 3 Africa |
14 The Nature and Status of Public Relations in AfricaChris Skinner and David Mersham |
15 Public Relations in NigeriaEric Koper |
16 The Status of Public Relations in KenyaPeter Oriare Mbeke |
17 Public relations in South Africa: From rhetoric to realityRonel Rensburg |
18 Public Relations in Egypt: Practices and ObstaclesKevin Keenan |
Section 4 Europe |
19 The United Kingdom: Advances in Practice in a Restless KingdomJ. White and D. Moss and Jacquie L'Etang |
20 From "literary bureaus" to a modern profession: The Development and Current Structure of Public Relations in GermanyGuenter Bentele and Stefan Wehmeier |
21 Public Relations in Norway: Communication in a Small Welfare StateOyvind Ihlen |
22 Public Relations in the Polder: The Case of the NetherlandsBetteke van Ruler |
23 Public Relations in Sweden: A Strong Presence, Increasing in ImportanceBertil Flodin |
24 Public Relations in Italy: Masters of Ceremony in a Relational SocietyToni Muzi Falconi |
25 Public Relations in an Economy and Society in Transition: The Case of PolandRyczard Lawniczak and Jacek Trebecski and Waldemar Rydzak |
26 Public Relations in a Corporativist Country: The Case of SloveniaDejan Vercic |
27 Challenges of Revived Democracies: The rise of public relations in RomaniaAdela Rogojinaru |
28 A Hungarian Rhapsody: The evolution and current state of Hungarian public relationsGyorgy Szondi |
29 The Development of Public Relations in Russia: A Geopolitical ApproachKaterina Tsetsura |
Section 5 The Americas |
30 Public Relations in the United States: A Generation of MaturationLarissa A. Grunig and James E. Grunig |
31 A Different Country, A Different Public Relations: Canadian PR in the North American ContextFraser Likely |
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