可借阅:*
图书馆 | 资料类型 | 排架号 | 子计数 | 书架位置 | 状态 | 图书预约 |
---|---|---|---|---|---|---|
正在检索... Central | Book | 659.2 22 | 1 | Stacks | 正在检索... 未知 | 正在检索... 不可借阅 |
正在检索... South | Book | 659.2 22 | 1 | Stacks | 正在检索... 未知 | 正在检索... 不可借阅 |
链接这些题名
已订购
摘要
摘要
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
目录
List of Illustrations | p. vii |
Notes on Contributors | p. viii |
Introduction | p. 1 |
Section 1 Rhetorical Heritage and Critical Tradition | p. 13 |
1 The Rhetorical Tradition: Wrangle in the Marketplace | p. 17 |
2 The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives | p. 48 |
3 Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations | p. 61 |
4 Civil Society as a Rhetorical Public Relations Process | p. 76 |
5 Perspectives on Public Relations History | p. 92 |
6 Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts | p. 110 |
Section 2 Creating Shared Meaning through Ethical Public Relations Promotion and Publicity | p. 125 |
7 Public Relations and the Strategic Use of Transparency: Consistency, Hypocrisy, and Corporate Change | p. 129 |
8 756*: The Legitimacy of a Baseball Number | p. 154 |
9 The Devil in Disguise: Vioxx, Drug Safety, and the FDA | p. 170 |
10 Activist Public Relations and the Paradox of the Positive: A Case Study of Frederick Douglass' "Fourth of July Address" | p. 195 |
11 Connecting Organizations and their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR) | p. 216 |
Section 3 Activism, Issues, Crisis, and Risk: Rhetorical Heavy Lifting | p. 233 |
12 Crisis, Crisis Communication, Reputation, and Rhetoric | p. 237 |
13 Dialogue, Discourse Ethics, and Disney | p. 253 |
14 Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups | p. 272 |
15 Inter-organizational Crisis Communication: Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse Case | p. 290 |
Section 4 Character, Ethics, and Legitimacy in the Practice of Public Relations | p. 311 |
16 Character and the Practice of Public Relations | p. 315 |
17 Outlaw Discourse as Postmodern Public Relations | p. 328 |
18 Documentary as an Activist Medium: The Wal-Mart Movie | p. 343 |
19 Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility | p. 360 |
Index | p. 375 |