Relationship dynamics : theory and analysis

How people interact with others, and even with products and markets holds the key to business success. In this book, the authors have created a model for line and staff managers to analyze the underlying structure and dynamics of employee and customer relations. A practical application of this theory called Relationship Analysis is then introduced which enables individuals and organizations to evaluate and change real-life situations in the workplace.

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The authors argue that behavior is determined by relationships, and they put forth a four-dimensional model for analyzing and understanding them. Consultants based in Nairn, Scotland, Musgrave and Anniss do not restrict their definition to the emotional aspect of interpersonal interaction. Besides emotion, they consider factors that they group under the headings of control, operation, and structure. They review existing theories examining the motivational bases of relationships, explain the tenets of their own theory, suggest how it can be used to analyze and evaluate relationships, and show ways it might be applied. Recommended for academic and larger sociology and management collections. --David Rouse

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