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摘要
摘要
This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable. This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable.
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Goldman's extensive living and working experiences in Japan as a corporate trainer coupled with his academic activities as a professor, author, and researcher of intercultural and organizational communication are the basis for this insightful book. This guide deals with how a US businessperson (or any Westerner) can achieve successful communication and understanding while dealing with the Japanese in organizational settings. The book's 23 chapters, divided into four parts, cover an array of communication topics such as culture shock; preparing for expatriate assignments; Japanese social behavior; communication channels; management in Japan; talk and conversations; first meetings/greetings/name card exchange; nonverbal/verbal/written/print communications; negotiation/persuasion; surface communications; personal relationships; and listening. This useful volume blends practical information with some academic theory; it is highly recommended to managers and professionals now or soon to be doing business with the Japanese, and to upper-division undergraduate and graduate students studying Japanese or international business. J. W. Leonard; Miami University
目录
Menu of Fast Messages |
Preface: Fast Messages, Slow Messages: Breaking through the Veil of U.S.-Japanese Misperceptions |
Introduction: The Intercultural Challenge: U.S.-Japanese Communication |
Part I East Meets West |
1 Culture Shock: East Meets West |
2 Preparing U.S. Managers for Expatriate Assignments in Japan |
3 The Central Role of Communication and Culture in U.S.-Japanese Management and Diplomacy |
4 Setting Up the Channels for U.S.-Japanese Corporate Communication |
Part II When in Japan |
5 Strategic Dimensions of Japanese Social Behavior and Everyday Life |
6 Management in Japan |
Part III Intercultural Communication with Japanese |
7 Talk and Conversations |
8 Meishi |
9 First Contacts |
10 Nonverbal and Intuitive Communication in Japanese Business and Management |
11 Cultural Abyss at the Negotiating Table: U.S. Expatriates Facing Japanese Associates |
12 Verbal Communication with Japanese |
13 Print Communication with Japanese |
14 Corporate Persuasion: Communicating with Japanese Audiences |
15 An Intercultural View of Eloquence: U.S. and Japanese Approaches to Public Speaking |
Part IV Unveiling Japanese Culture and Communication |
16 Tatemae and Honne: Surface and True Communication |
17 Japanese Ningensei |
18 Japanese Public and Private Communication |
19 The Omoiyari Culture: Japanese Empathy and Hospitality |
20 Appropriate Rank and Order: Corporate and National Culture |
21 The Listening Culture of Japan |
22 Recognizing Cultural Entrapment: The Shock of Communicating and Receiving Compliments |
23 Keiretsus and Zaibatsus: A Framework for Japanese Organizational Communication |
Notes |
Glossary |
Index |