Choice 评论
Drawing from his array of experiences in negotiation, consulting, training, and competing globally, Elashmawi offers this international business guide, which presents practical information about entering markets; conducting meetings, presentations, and negotiations; and working within global joint ventures and strategic alliances. Specific chapters deal with business culture issues of particular geographical regions and ethnic groups such as Americans, Asians, and Europeans. The author also includes chapters devoted to other groups such as Japanese, Koreans, Thais, Chinese, Indonesians, and Arabs. Elashmawi illustrates how to effectively execute multicultural management and negotiations. A sequel to Multicultural Management 2000, coauthored with Phillip Harris, (1998), this new work addresses cultural competency through short case studies, examples, and anecdotes. In addition, short quizzes are offered in each chapter. These elements help the reader quickly learn the basic realities of social etiquette and the skills for dealing with various groups of people. Short epilogue and recommended reading list. Best suited for businesspeople but also useful for academicians, students, upper-division undergraduate and up, and world travelers. J. W. Leonard Miami University