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摘要
摘要
Enter the busy Navajo Arts and Crafts Enterprise store and you see beautiful handmade rugs and jewelry. First started as a way for Navajo artisans to make a living at their crafts, NACE is now highly successful. Under the supervision of the NACE board of directors and general manager, Raymond Smith, the Enterprise is bringing new prosperity to Navajo weavers and silversmiths. Through these books readers will learn about interesting jobs that they may have never known existed and meet people from all walks of life who love their work and have made a success of their careers.
评论 (4)
《学校图书馆杂志》(School Library Journal)书评
Gr 4 UpThe Navajo are known for their unique turquoise and silver jewelry and wool rugs. In an attempt to find a fair market for these artisans' work and to establish quality control, the tribal government formed the Navajo Arts & Crafts Guild in 1940. In 1972, it was renamed the Navajo Arts & Crafts Enterprise (NACE). The soaring price of silver in the 1970s and public demand for Indian jewelry during that period almost put the organization out of business. The board of directors brought in retired Navajo Tribal Council member Raymond Smith in 1977 to try and turn the business around. Since then, NACE has grown into a multimillion-dollar venture, with retail stores all over the reservation and in several border towns. This unique presentation describes the history and growth of NACE. Profiles of various administrators and several of the silversmiths and weavers whose work is sold to NACE round out the presentation. Black-and-white photos appear on almost every page. A directory of Native American arts and crafts organizations concludes the book. An informative title, but one with limited appeal to children.Lisa Mitten, University of Pittsburgh, PA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
《儿童读物杂志》(Horn Book)书评
Focusing on businesses owned by people from four different ethnic groups, these books attempt to introduce the specific responsibilities of certain jobs and to communicate how these individuals found success. The texts lack spark, and the use of boxed information is sometimes intrusive. The black-and-white photographs are dull and flat. Glos., ind. From HORN BOOK 1996, (c) Copyright 2010. The Horn Book, Inc., a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Kirkus评论
In the new Success series, a history of the Navajo Arts and Crafts Enterprise (NACE), a tribal cooperative founded in 1975 to encourage Navajo silversmiths, weavers, and other craftsmen. Trahant intersperses the story of the cooperative's growth with biographical sketches and interviews of the Native Americans who work in the business: craftsmen, buyers, store managers, accountants, sales clerks, and publicists. Although these are interesting pieces, they interrupt the flow of the historical narrative, which often resembles an annual report. The book achieves its modest goal of showing positive role models for others of Native American ancestry, a goal which Roessel sets out in the introductory comments: ``I am tired of outsiders stepping into my community and supposedly telling `our story.' It is time that Navajos tell their own story.'' Add this to the shelves on contemporary Native American culture; it may also be of limited use in the business section. (b&w photos, index, not seen, appendix, glossary) (Nonfiction. 12-14)
《书目》(Booklist)书评
Gr. 7^-10. These two interesting and well-written volumes in Walker's Success series offer a behind-the-scenes view of what it's like to build a new business. Even better, both titles set their stories in the context of the respective market niches the businesses serve, giving readers a fuller view of the foundation of building an enterprise. Aspiring writers and journalists will especially enjoy Garcia's following of a magazine article from initial concept to final version. But all aspects of magazine publication, from market research to financing to staffing (including salary ranges), advertising sales, circulation, and distribution are clearly explained. Trahant gives a brief history of the Navajo Nation and its past efforts at retailing its coveted jewelry and woven rugs. The current success story of the Navajo Arts and Crafts Enterprise (NACE) began in the late 1970s with new tribal management. Readers learn of the materials, costs, production efforts, and marketing and selling of items. The difference between wholesale and retail, the competition between NACE and other artisan sales efforts, and the continual monitoring of quality are just a few of the business details that are explained. Both books illuminate and inspire. Glossaries; list of organizations. For other titles, see the Series Roundup in this issue. --Anne O'Malley