Career opportunities in television, cable, video, and multimedia

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He has been a general manager of a television station; she has distributed programs and been a program manager. They describe over 100 careers for those who want to follow the bright lights in such areas as programming, production, news, management and administration, and advertising. For each, they

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Praise for the previous editions: Well organized and an indispensable aid for high schools.--Book Report From low-power local television stations to national networks on the Internet, Career Opportunities in Television, Cable, Video, and Multimedia, Fourth Edition gives students and job-seekers the information they need to enter these exciting fields. More than 100 positions are profiled, including all-new entries on the growing area of multimedia. The book has been completely updated to reflect the latest trends in the media as well as changing opportunities and salary ranges. Extensively updated appendixes and revised Industry Outlook sections on new technologies are provided. Entries include: Program Manager Producer News Writer Camera Operator Scenic Designer Video Marketing Manager Media Technician Webmaster Multimedia Writer. Excerpted from Career Opportunities in Television, Cable, Video and Multimedia by Maxine K. Reed, Robert M. Reed All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Preface	p. ix
Acknowledgements	p. xiii
Part I Television Broadcasting
Industry Outlook	p. 2
Management and Administration
General Manager	p. 11
Attorney	p. 13
Business Manager	p. 15
Accountant	p. 17
Bookkeeper	p. 19
Receptionist/Office Clerk	p. 21
Programming
Program Manager	p. 23
Film/Tape Librarian	p. 25
Announcer	p. 27
Director of Publicity/Promotion	p. 29
Publicity/Promotion Assistant	p. 31
Community Relations Director	p. 33
Production
Production Manager	p. 35
Executive Producer	p. 37
Producer	p. 39
Associate Producer	p. 41
Director	p. 43
Assistant Director	p. 45
Unit Manager	p. 47
Floor Manager	p. 49
Production Assistant	p. 51
Production Secretary	p. 53
Lighting Director	p. 55
Art Director	p. 57
Graphic Artist	p. 59
Cinematographer/Videographer	p. 61
Film/Tape Editor	p. 63
Operations Manager	p. 65
News
News Director	p. 67
Assistant News Director	p. 69
News Writer	p. 71
Desk Assistant	p. 73
Anchorperson	p. 75
Reporter	p. 77
Weather Reporter	p. 79
Sportscaster	p. 81
Engineering
Chief Engineer	p. 83
Assistant Chief Engineer	p. 85
Engineering Supervisor	p. 87
Maintenance Engineer	p. 89
Transmitter Engineer	p. 91
Audio/Video Engineer	p. 93
Videotape Engineer/Editor	p. 95
Master Control Engineer	p. 97
Engineering Technician	p. 99
Technical Director	p. 101
Camera Operator	p. 103
Advertising Sales
General Sales Manager	p. 105
Assistant Sales Manager	p. 107
Account Executive/Sales	p. 109
Sales Coordinator	p. 111
Traffic/Continuity Specialist	p. 113
Director of Development	p. 115
Advertising Agency
Media Director	p. 117
Media Buyer	p. 119
Account Executive/Agency	p. 121
Market Researcher	p. 123
Advertising Copywriter	p. 125
Performance/Arts/Crafts
Performer	p. 127
Writer	p. 129
Music Director	p. 131
Musician	p. 133
Costume Designer	p. 135
Makeup Artist	p. 137
Hair Stylist	p. 139
Scenic Designer	p. 141
Property Master	p. 143
Stagehand/Grip	p. 145
Craftperson	p. 147
Part II Cable, Video, and Multimedia
Industry Outlook	p. 150
Cable Television and Multichannel Multipoint Distribution Service
System Manager	p. 162
Office Manager	p. 164
Customer Service Representative	p. 166
Marketing Director	p. 168
Sales Manager	p. 170
Salesperson	p. 172
Director of Local Origination	p. 174
Chief Technician	p. 176
Technician	p. 178
Installer	p. 180
Consumer Electronics and Home Video
Video Marketing Manager	p. 182
Video Distribution Manager	p. 184
Video Salesperson	p. 186
Video Store Manager	p. 188
Video Sales Clerk	p. 190
Video Service Technician	p. 192
Education
Director of Media Services	p. 194
Instructional Designer	p. 196
Media Librarian	p. 198
Media Technician	p. 200
Director of ITV	p. 202
ITV Specialist	p. 204
Communications Instructor	p. 206
Media Instructor	p. 208
Private Industry
Manager of Media Services	p. 210
Supervisor of Media Services	p. 212
Government
Chief, Media Services	p. 214
Media Program Officer	p. 216
Health
Media Resource Manager	p. 218
Media Specialist	p. 220
Multimedia Development
Executive Producer/Multimedia	p. 222
Producer/Multimedia	p. 224
Webmaster	p. 226
Computer Graphics Designer	p. 228
Software Engineer	p. 230
Site Flow Architect	p. 232
Programmer	p. 234
Multimedia Writer	p. 236
Appendix I Degree and Nondegree Programs
A. Colleges and Universities	p. 239
B. Workshops and Seminars	p. 247
C. Internships, Scholarships, and Fellowships	p. 248
D. Training Programs and Schools	p. 251
Appendix II Unions and Associations
A. Unions	p. 253
B. Associations	p. 254
Appendix III Bibliography
A. Books	p. 259
B. Periodicals	p. 264
Index	p. 269

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