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摘要
摘要
In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed. Anita Roddick
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出版社周刊评论
The founder of an upscale English cosmetics company well established on these shores, Roddick fervently believes that companies should be more than simply profitable: they "must actively do good" in the environment and for labor, serving as "incubators of the human spirit." Roddick has put her money where her mouth is by making the Body Shop one of the first companies to integrate recycling into its daily operations, and committing time and money to various environmental causes. In this rambling autobiography/ management tome, she tells how she founded her companyDone of the first to introduce a mix of organic products now offered by many (most notably Bath & Body Works). She also describes her successful court challenge to the BBC and ABC documentaries that nearly destroyed her company by suggesting that, contrary to her claims, her products were tested on animals. Roddick can be hard to take when she soapboxes about the need for businesses to change the world. Her keenest insights are on how passion and opportunism can launch a business; she also has much of value to say about how she refashioned her business in order to survive. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved
《图书馆杂志》(Library Journal )书评
Founder of the Body Shop, Roddick (The Stakeholder Corporation) is an outspoken and controversial entrepreneur. One fascinating aspect of this book is her discussion of the surprises and problems she encountered when entering the U.S. market after doing business in Europe and Australia. Roddick's business standards and ethics are truly laudable. Her beliefsDthat business should not be about money but responsibility and not private greed but public goodDset a high standard that most U.S. businesses will not readily adopt. Roddick stresses that public pressure can create change, and her political philosophy is presented compellingly. The personal stories of her travels and her struggle against selling or buying products that exploit the world and its inhabitants are enlightening and intriguing. This book will provoke a thoughtful response from students, teachers, and the business world.DSusan C. Awe, Univ. of New Mexico Lib., Albuquerque (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.