A practical handbook for the emerging artist

Primarily designed to help visual art students make the transition from art school to their own practice, this book is also an excellent resource for practicing artists. This new edition continues to focus on all aspects of the emerging artist's career-studio practice, including developing ties in the art world, documenting work, exhibiting art, writing about art, taking on curatorial responsibilities, addressing financial and legal concerns, and attending graduate school. The text demonstrates how students can make things happen for their careers, in addition to helping them find and approach already-existing outlets for their work.

Part I Groundwork	p. 1
1 The Artwork Is Most Important	p. 3
Developing Your Artwork	p. 3
A Body of Work	p. 4
Work Schedule	p. 4
Feedback	p. 5
Describing Your Art	p. 5
Formal Issues	p. 5
Content	p. 6
Your Target Audience	p. 6
Promoting Your Work	p. 7
Artist Interview: John Baldessari	p. 8
2 Making Connections	p. 13
Validation	p. 13
Museums and Commercial Galleries	p. 13
Other Forms of Validation	p. 14
Sources of Information	p. 15
Print Sources	p. 15
Online Sources	p. 15
Word-of-Mouth	p. 16
Artist Alliances	p. 16
Collaborations	p. 16
Artists' Groups	p. 18
Artist Organizations	p. 18
Government Art Agencies	p. 20
Other Organizations	p. 20
Skills Needed When Working with Groups	p. 20
Mentors	p. 22
Making Things Happen	p. 23
Artist Interview: Christi Atkinson	p. 24
Part II Getting Your Work Out And Seen	p. 29
3 Taking Control of Showing Your Work	p. 31
Options for Exhibition Sites	p. 31
Sites for Performance Art	p. 33
Web-Based Exhibitions	p. 33
Guerrilla Art	p. 34
Options for Artists in Small Cities and Rural Areas	p. 36
Artist Interview: Barry McGee	p. 38
4 Your Show	p. 43
Exhibition Calendar	p. 43
Mailing Lists	p. 46
Press List	p. 46
Art Professionals	p. 47
Personal Supporters	p. 48
Maintaining a Mailing List	p. 48
Announcements	p. 49
Designing Announcements	p. 49
Printers	p. 51
Paper	p. 52
Postage	p. 53
Press Release and Press Kit	p. 55
Press Release	p. 55
Press Kit	p. 58
Installing Your Exhibition	p. 58
Preparing the Site	p. 58
Installing Artwork	p. 59
Lighting	p. 60
Considerations for Media Works	p. 60
Signage and Didactic Material	p. 62
Refreshments	p. 62
Preparing for a Performance	p. 63
Preparations	p. 63
Programs	p. 63
Artist Interview: Michael McCaffrey	p. 65
5 Documenting Your Work	p. 71
Resumes	p. 71
Elements of Your First Resume	p. 71
Later Resumes	p. 73
Maintaining and Editing Your Resume	p. 74
Privacy Issues	p. 74
Resume Format	p. 74
Artist Statement and Proposals	p. 75
Artist Statement	p. 75
Writing Style	p. 75
Uses for Artists' Statements	p. 80
Writing Proposal Statements	p. 81
Dealing with Writer's Block	p. 81
Visual Documentation	p. 81
35-mm Slides and Flat Artwork	p. 82
Notes on Photographic Film	p. 83
Photographing Flat Artworks Indoors	p. 85
Lighting Art with Photoflood Lamps	p. 87
Taking Pictures	p. 91
Photographing Sculpture Indoors	p. 93
Point of View	p. 95
Exposure and Focus	p. 96
Installations	p. 97
Photographing Artwork Outdoors	p. 97
Editing, Masking, and Storing Slides	p. 99
Other Formats for Flat Artwork and Sculpture	p. 101
Digital Still Cameras	p. 101
4 X 5-Inch Transparencies	p. 103
Color Photographs	p. 103
Video Documentation of Traditional Artwork	p. 104
Documenting Performance	p. 104
Making 35-mm Slides for Performances	p. 104
Documenting Performance with Video	p. 106
New Media Documentation	p. 106
Film or Video	p. 106
Disks and CD-ROMs	p. 107
Shipping and Storing Tapes and Disks	p. 107
35-mm Slides	p. 107
Organizing Other Documentation	p. 108
Artist Interview: Anne Bray	p. 110
6 Presenting Your Work to Art Professionals or Clients	p. 115
Your Web Site	p. 116
Evaluating Other Artists' Web Sites	p. 116
Plan Your Web Site	p. 117
Building Your Web Site	p. 117
Publicizing Your Web Site	p. 119
Portfolios to Present Your Work	p. 119
Cover Letter	p. 120
Visual Documentation	p. 121
Other Materials	p. 124
Responses to Your Portfolio	p. 124
Other Ways to Introduce Your Work	p. 124
Proposal Packets	p. 125
Meeting with Clients and Art Professionals	p. 127
Artist Interview: Joyce Kozloff	p. 128
7 Researching Galleries, Museums, and Other Art Venues	p. 133
Commercial Galleries	p. 134
Alternative Spaces	p. 136
Media Centers	p. 138
College Galleries	p. 138
Galleries in Community Centers	p. 139
Cooperative Galleries	p. 140
Online Galleries	p. 141
Museums	p. 142
Municipal Galleries	p. 143
Businesses as Art Venues	p. 144
Other Exhibition Opportunities	p. 145
Festivals for Media Arts	p. 146
Exhibitions Sponsored by Art Organizations	p. 146
Juried Exhibitions	p. 146
Art Fairs	p. 147
Trade Shows	p. 148
Art Advisors	p. 148
Artist Interview: Salomon Huerta	p. 150
8 Artist/Gallery Relations	p. 155
Showing Your Work at a Commercial Gallery	p. 155
Developing a Partnership	p. 155
Consignment	p. 156
First Shows at Commercial Galleries	p. 159
Shipping Art	p. 160
Evaluating Your Experience with Your Gallery	p. 163
Long-Term Relationships with Established Galleries	p. 164
Showing in Alternative Spaces, Museums, and College Galleries	p. 169
Showing at Businesses and Community Centers	p. 171
Self-Promotion	p. 172
Interview: Nancy Hoffman	p. 173
Part III Positions Of Influence	p. 177
9 Writing for Art Publications	p. 179
Categories of Art Writing	p. 180
Pay	p. 182
Approaching Editors	p. 183
Writing Reviews	p. 183
The Editing Process	p. 184
Your Career as a Writer	p. 184
Artist Interview: Chris Miles and Monica Amor	p. 185
10 Curating	p. 191
You as Curator	p. 191
Formulating a Curatorial Project	p. 192
Researching Potential Artists and Sites	p. 193
Writing a Curatorial Proposal	p. 194
Bringing It All Together	p. 195
Artist Interview: Nicole Cohen and Arzu Arda Kosar	p. 197
11 Creating a New Art Space	p. 203
Artist-Run Spaces	p. 203
Outside Support	p. 205
The Nonprofit Art Space	p. 206
Becoming Nonprofit	p. 206
Maintaining a Nonprofit Space	p. 208
Artist Interview: Rick Lowe	p. 209
Part IV Financial Concerns	p. 215
12 Jobs	p. 217
Full-Time Jobs with Long-Term Commitment	p. 217
Part-Time Employment	p. 219
Design-Related Work	p. 220
Jobs for "Getting By"	p. 220
Job Listings	p. 221
Applying for Jobs	p. 222
Letters of Recommendation	p. 222
Interviews	p. 224
Career Planning	p. 225
Artist Interview: Dave Jones	p. 226
13 Grants	p. 231
Granting Agencies	p. 231
Individual Artist Grants	p. 233
Getting Grants through Nonprofit Organizations	p. 234
Writing a Grant Application	p. 235
Artist Interview: Alyson Pou	p. 240
14 Other Financial Support	p. 245
Public Art Programs	p. 245
Percent-for-the-Arts Programs	p. 246
Design and Planning Teams	p. 249
Commissions	p. 249
State and Local Art Agencies	p. 253
Arts Organizations	p. 253
Support from Businesses	p. 254
Artist Interview: Jenny Holzer	p. 258
15 The Business End	p. 263
Finding a Studio	p. 263
Health and Safety	p. 265
Insurance	p. 267
Keeping Good Records	p. 267
Keeping Track of Income and Expense	p. 267
Tax Concerns	p. 269
Inventory Records	p. 271
Billing and Collection	p. 272
Legal Issues	p. 274
Contracts and Other Agreements	p. 274
Copyright	p. 274
Fair Use, Parody, and Appropriation	p. 278
Moral Rights	p. 280
Freedom of Expression Issues	p. 281
Artist Interview: Carol Kumata	p. 282
Part V Education	p. 287
16 The Master of Fine Arts Degree	p. 289
Description of the Degree	p. 289
When to Consider Graduate School	p. 291
Making Preliminary Choices	p. 292
Researching Your Final Choices	p. 294
Admissions Applications, Financial Aid, and Other Requirements	p. 296
Admissions Process	p. 298
Artist Interview: John Gordon	p. 299
17 Other Educational Opportunities	p. 303
Graduate Education in Art-Related Fields	p. 303
Residencies	p. 304
Residency Programs and Sponsors	p. 304
Features of Residencies	p. 305
Researching Residency Programs	p. 305
More Sources for Further Education	p. 306
Workshops	p. 306
Art Academies	p. 307
Community Colleges	p. 307
Artist Interview: Suzanne Fetscher	p. 308
Appendix Organizations, Agencies, Resources, and Services for Artists	p. 313
Annotated Bibliography	p. 321
Index	p. 327

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