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摘要
摘要
Designed for researchers, managers, and administrators who make research-based decisions, as well as students of the social sciences and business. The entire research process, from variables to final report, is covered step by step.
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Undergraduate and graduate students in the social sciences will find this a useful handbook that provides a step-by-step approach to the design and execution of research projects. Numerous flowcharts, tables, and examples complement the clear explanations of procedures in each aspect of the research process. Terms are defined within each chapter as well as in a glossary, and refernces are provided for further study. Professional researchers will also want to consult statistics texts and advanced research manuals (e.g., Delbert Miller's Handbook of Research Design and Social Measurement, 4th ed., 1983; 3rd ed., CH, Mar '78) for more specialized and sophisticated approaches to the study of social conditions in their particular disciplines. Recommended for college and university libraries. -G. B. Thompson, Hobart and William Smith Colleges
目录
To the Reader | p. xiii |
The Research Proposal | p. 14 |
Demographic Measures | p. 187 |
Where You Are Now | p. 188 |
11 Designing Questionnaires or Interview Schedules | p. 189 |
Steps to Take After Reading This Chapter | p. 191 |
Reminders | p. 192 |
List the Variables | p. 192 |
Consider Demographic Variables | p. 192 |
Specify the Characteristics of the Respondents | p. 193 |
Select Mail, Telephone or Personal Approach | p. 193 |
Increasing Response Rates of Mailed Questionnaires | p. 193 |
PERT/CPM | p. 17 |
Determine the Amount of Structure | p. 197 |
Determine the Response Format | p. 197 |
Multiple-Choice Responses | p. 200 |
Dichotomous Response Format | p. 201 |
Open-Ended Response Format | p. 202 |
Write the Items | p. 204 |
Check the Items for Invalidating Factors | p. 204 |
Write the Introduction and Ending | p. 204 |
Determine Placement of the Items | p. 206 |
Complete the Questionnaire Preparation | p. 206 |
Where You Are Now | p. 20 |
Train the Questionnaire Administrator or Interviewer | p. 207 |
Conduct a Pilot Test | p. 211 |
Where You Are Now | p. 213 |
12 Other Types of Instruments | p. 215 |
Steps to Take After Reading This Chapter | p. 217 |
Independent and Nonindependent Responses | p. 217 |
Rating Scales | p. 224 |
Summated Rating (Likert-Type) Scales | p. 227 |
Thurstone Equal Appearing Interval Scale | p. 229 |
The Semantic Differential | p. 230 |
2 Determine the Variables and Operational Definitions | p. 21 |
The Single Anchor Scale | p. 233 |
Multidimensional Scaling | p. 233 |
Guttman Scalogram Analysis | p. 235 |
Rank Order Methods | p. 236 |
The Constant Sum Method | p. 237 |
The Q Technique | p. 238 |
Paired Comparison Method | p. 239 |
Checklists | p. 241 |
The Delphi Method | p. 242 |
Projective Techniques | p. 244 |
Steps to Take After Reading This Chapter | p. 23 |
Content Analysis | p. 246 |
Observation Instruments | p. 247 |
Instruments for Existing Documents, Materials and Artifacts | p. 250 |
Where You Are Now | p. 252 |
13 Select the Statistical Test | p. 253 |
Steps to Take After Reading This Chapter | p. 255 |
Descriptive and Inferential Statistics | p. 260 |
Statistics and Parameters | p. 260 |
Parametric and Nonparametric Tests | p. 261 |
The Normal Distribution | p. 262 |
How Research Problems Originate | p. 23 |
The Critical Value | p. 265 |
Degrees of Freedom | p. 265 |
Determine the Statistical Purpose | p. 267 |
Significance of Group Differences | p. 267 |
Degree of Association Among Variables | p. 267 |
Select the Statistical Procedure | p. 269 |
The Chi-square Test of Independence | p. 270 |
t-Test for Two Independent Groups | p. 276 |
Analysis of Variance | p. 280 |
The Scheffe Test after an ANOVA | p. 286 |
The Decision to Conduct Research | p. 25 |
Bivariate Regression: The Pearson Product-moment Correlation | p. 289 |
Prediction: The Regression Coefficient | p. 294 |
Where You Are Now | p. 297 |
14 Multivariate Techniques | p. 299 |
Steps to Take After Reading This Chapter | p. 301 |
Two-Way Analysis of Variance | p. 302 |
Multiple Regression | p. 308 |
Other Multivariate Techniques | p. 314 |
Where You Are Now | p. 319 |
15 Data Handling and Reduction | p. 321 |
Research Problems | p. 26 |
Steps to Take After Reading This Chapter | p. 323 |
Preparation for Data Handling | p. 323 |
Plan for Editing the Data | p. 325 |
Plan for Data Reduction and Summaries | p. 329 |
Frequency Distributions | p. 329 |
Measures of Central Tendency | p. 331 |
Measures of Variability | p. 334 |
Contingency Tables and Cross Tabulations | p. 337 |
Using a Computer | p. 339 |
Where You Are Now | p. 343 |
Identify and Label the Variables | p. 27 |
16 Complete the Pilot Study, the Proposal, the Research and the Report | p. 345 |
Steps to Take After Reading This Chapter | p. 347 |
Conduct the Pilot Study | p. 348 |
How to Conduct a Pilot Study | p. 348 |
Complete the Proposal | p. 350 |
Submit the Proposal to the Sponsor | p. 351 |
Conduct the Research | p. 352 |
Write the Research Report | p. 353 |
Sections Which Are Included in Most Research Reports | p. 354 |
Suggestions for Writing the Report | p. 356 |
Types of Variables | p. 28 |
Graphs and Charts | p. 357 |
Personal Presentation of the Research Report | p. 365 |
Post Research Blues | p. 366 |
Where You Are Now | p. 366 |
1 Preliminaries | p. 1 |
Determine and State the Operational Definitions | p. 34 |
Where You Are Now | p. 36 |
3 Determine the Research Questions or Hypotheses | p. 37 |
Steps to Take After Reading This Chapter | p. 39 |
State the Expected Relationship Between Variables | p. 39 |
Decide Whether to Use Hypothesis Testing or Research Questions | p. 42 |
Hypothesis Testing | p. 42 |
If You Use a Population | p. 44 |
State the Preliminary Hypothesis or Research Question | p. 45 |
Where You Are Now | p. 48 |
Steps to Take After Reading This Chapter | p. 3 |
4 Hypothesis Testing | p. 49 |
Steps to Take After Reading This Chapter | p. 51 |
Research Hypotheses | p. 51 |
Null Hypotheses | p. 53 |
Directional and Nondirectional Hypotheses | p. 53 |
Decide Whether to State Directional or Nondirectional Hypotheses | p. 54 |
Select the Significance Level | p. 55 |
Statistical and Practical Significance | p. 62 |
Where You Are Now | p. 64 |
5 Levels of Measurement, Validity and Reliability | p. 65 |
How to Use This Book | p. 3 |
Steps to Take After Reading This Chapter | p. 67 |
Levels of Measurement | p. 67 |
Validity and Reliability | p. 74 |
Validity Estimates | p. 78 |
Reliability Estimates | p. 83 |
Where You Are Now | p. 90 |
6 Review the Related Information | p. 91 |
Steps to Take After Reading This Chapter | p. 93 |
List the Variables, Population and Theories | p. 94 |
Determine Sources of Desired Information | p. 96 |
The Impact of Research | p. 5 |
Determine the Location of the Information | p. 97 |
Determine How to Retrieve the Information | p. 97 |
Conduct the Review of Information Available | p. 103 |
Read the Literature | p. 103 |
Record the Information | p. 104 |
Synthesize the Information and Determine the Next Steps | p. 104 |
Where You Are Now | p. 106 |
7 Determine the Sampling Method and Procedures | p. 107 |
Steps to Take After Reading This Chapter | p. 109 |
Define the Population | p. 110 |
Planning and Control | p. 6 |
Determine the Sampling Unit | p. 110 |
Determine the Sampling Frame | p. 110 |
Determine the Sampling Method | p. 111 |
Random Sampling Methods | p. 113 |
Nonrandom Sampling Methods | p. 118 |
Cluster Sampling | p. 120 |
Concepts Related to Sample Size | p. 121 |
Determine the Sample Size | p. 128 |
List the Sampling Procedures | p. 128 |
Where You Are Now | p. 129 |
The Research Process | p. 8 |
8 Select the Research Design | p. 131 |
Steps to Take After Reading This Chapter | p. 133 |
Selecting the Type of Research Design | p. 133 |
Experimental Design | p. 136 |
Control Mechanisms | p. 137 |
Internal and External Validity of Experimental Designs | p. 138 |
True Experimental Designs | p. 142 |
Extensions of the True Experimental Designs | p. 147 |
Quasi-Experimental Designs | p. 150 |
Nonexperimental Designs | p. 152 |
Research Ethics | p. 9 |
Historical Designs | p. 155 |
Where You Are Now | p. 157 |
9 Determine the Data Collection Methods | p. 159 |
Steps to Take After Reading This Chapter | p. 161 |
The Interviewing Method | p. 162 |
Instrument Administration | p. 165 |
Observation | p. 168 |
Examination of Documents, Materials and Artifacts | p. 170 |
Unobtrusive Measures | p. 172 |
Where You Are Now | p. 173 |
Ethical Practices | p. 10 |
10 Determine the Instruments to Measure the Variables | p. 175 |
Steps to Take After Reading This Chapter | p. 177 |
Instruments | p. 177 |
Select or Design an Instrument | p. 180 |
Selecting an Existing Instrument | p. 180 |
Designing an Instrument | p. 182 |
General Categories of Instruments | p. 183 |
Performance Measures | p. 183 |
Measures of Attitudes, Opinions, Beliefs and Values | p. 185 |
Measures of Interests, Intelligence and Personality | p. 186 |