Disponible:*
Estado | Reservas de ítem | |||||
---|---|---|---|---|---|---|
Búsqueda… Central | Book | 302.23019 22 | 1 | Stacks | Búsqueda… Desconocido | Búsqueda… No disponible |
Búsqueda… South | Book | 302.23019 22 | 1 | Stacks | Búsqueda… Desconocido | Búsqueda… No disponible |
Agrupado con estos títulos
En pedido
Resumen
Resumen
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.
Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education.
Thenbsp;fifth and fully updated edition offers:
highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies anbsp;balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines.The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Reseñas (1)
Revisar OPCIONES
This title presents one of the most accessible and comprehensive looks at the subject. Offering a diverse, current snapshot of several areas of mass communication, Harris and Sanborn cite studies from several continents and highlight past and contemporary work to cover classic approaches to mass communication, such as the requisite discussion of sexual media, media violence, and the role of news media in contemporary society. In addition, the authors demonstrate great acumen with more contemporary approaches to media research, such as discussions of media's role in sparking insight (eudaimonia) as well as pleasure (hedonism). A closer read of the book at times reveals the authors' own notes and fears about media and society (including subtle references to gun-control laws and childhood obesity, among others), but these points are made not as pontifications but rather as contextualized provocations. That is, they are efforts to push the reader beyond the litany of citations so that they can understand the implications of research rather than the findings in isolation. A must-read for anyone with professional or even passing interest in the psychological impact of mass communication; the margins of this reviewer's copy are already full of lecture and research notes. Summing Up: Highly recommended. Lower-division undergraduates through faculty; general readers. N. D. Bowman West Virginia University
Tabla de contenido
Mass Communication in Our Wired Society: The Changing Media Landscape |
Research and Theory in Mass Communication: How We Study Media Scientifically |
The Psychology of Media Use: Tapping into our Deepest Selves |
Media Portrayals of Groups: Distorted Social Mirrors |
Advertising: Baiting, Catching, and Reeling Us In |
Sports, Music, and Religion: Emotion on Display |
News: Setting the Agenda About the World |
Politics: Using News and Advertising to Win Elections |
Violence: Watching All That Mayhem Really Matters |
Sex: Pornography, Innuendo, and Rape as a Turn-On |
Socially Positive Media: Teaching about Health and Other Good Things |
Responding to Media: Getting Our Two Cents In |
References |