Takes a critical look at the long-standing practice of "honoring" American Indians by using their names for mascots and sports teams and delves into the accompanying issues of racism, stereotypes, minority representation, and the powerful effects of media imagery. Follows the efforts of Native-American Charlene Teters, a woman who went from graduate student to what some call the "Rosa Parks of American Indians," and details her work to ban the sports usage of Indian designations and protect her people's cultural symbols and identity.